“N-Beats” combines the thrill of motorsports with the ingenuity of drum machines. The intuitive exhibit gave visitors the opportunity to create their own individual, adrenaline- soakedtrack,whileexperiencing the iconic “N” racing sound in its full power. Its principle is as straightforward as it is entertaining: Pick a genre, mix your sound, jam, record, download, and share your own race tracks. With its Hyundai “N” car sounds, every track has a unique drive and unifies brand experience with the lifestyle interests of gen Y. The exhibit was set up at several fairs including the famous IAA.