Genesis Battersea Popup

2022 Genesis launched a new pop-up experience in the Battersea Power Station in London, which honored both the legacy of Battersea itself as well as showcasing Genesis innovation. The pop-up was titled “Sound of Serenity”. Located in the middle of the Genesis pop-up will be an all-electric Electrified GV70 suspended from the ceiling in a translucent LED glass cube, for which I created the animations. The installation is dubbed the “Sound Sculpture”, a stunning visual display which draws inspiration from the low “hum” noise the Battersea Power Station’s working turbines once produced. Combining different sounds, visitors are encouraged to interact with the white noise by rotating a touchscreen dial which changes the colour displayed in the box, as well as experiencing how white noise can counteract high pitch frequencies that make a busy environment feel serene.

Genesis Battersea Popup

2022 Genesis launched a new pop-up experience in the Battersea Power Station in London, which honored both the legacy of Battersea itself as well as showcasing Genesis innovation. The pop-up was titled “Sound of Serenity”. Located in the middle of the Genesis pop-up will be an all-electric Electrified GV70 suspended from the ceiling in a translucent LED glass cube, for which I created the animations. The installation is dubbed the “Sound Sculpture”, a stunning visual display which draws inspiration from the low “hum” noise the Battersea Power Station’s working turbines once produced. Combining different sounds, visitors are encouraged to interact with the white noise by rotating a touchscreen dial which changes the colour displayed in the box, as well as experiencing how white noise can counteract high pitch frequencies that make a busy environment feel serene.

Genesis Battersea Popup

2022 Genesis launched a new pop-up experience in the Battersea Power Station in London, which honored both the legacy of Battersea itself as well as showcasing Genesis innovation. The pop-up was titled “Sound of Serenity”. Located in the middle of the Genesis pop-up will be an all-electric Electrified GV70 suspended from the ceiling in a translucent LED glass cube, for which I created the animations. The installation is dubbed the “Sound Sculpture”, a stunning visual display which draws inspiration from the low “hum” noise the Battersea Power Station’s working turbines once produced. Combining different sounds, visitors are encouraged to interact with the white noise by rotating a touchscreen dial which changes the colour displayed in the box, as well as experiencing how white noise can counteract high pitch frequencies that make a busy environment feel serene.

Genesis Battersea Popup

2022 Genesis launched a new pop-up experience in the Battersea Power Station in London, which honored both the legacy of Battersea itself as well as showcasing Genesis innovation. The pop-up was titled “Sound of Serenity”. Located in the middle of the Genesis pop-up will be an all-electric Electrified GV70 suspended from the ceiling in a translucent LED glass cube, for which I created the animations. The installation is dubbed the “Sound Sculpture”, a stunning visual display which draws inspiration from the low “hum” noise the Battersea Power Station’s working turbines once produced. Combining different sounds, visitors are encouraged to interact with the white noise by rotating a touchscreen dial which changes the colour displayed in the box, as well as experiencing how white noise can counteract high pitch frequencies that make a busy environment feel serene.

Client:

Genesis Motor UK

Role:

Motion Design / UX/UI Design / Sound Design

Year:

2022

Client:

Genesis Motor UK

Role:

Motion Design / UX/UI Design / Sound Design

Year:

2022

Client:

Genesis Motor UK

Role:

Motion Design / UX/UI Design / Sound Design

Year:

2022

Client:

Genesis Motor UK

Role:

Motion Design / UX/UI Design / Sound Design

Year:

2022